Six years ago, our founder watched a documentary about how a diluted, carefully controlled compound from an unlikely natural source was being explored as a pain reliever. A few days later, a Sunday-afternoon toothache hit hard, bad enough to call every dentist in town, and bad enough that none were available.
Looking for anything that might help, one question kept nagging: what’s actually in the everyday things around me, and could any of them, in a controlled way, offer some relief?
That question turned into research. Research turned into testing. And testing first personally, then informally with friends and family, turned into a product built around a single, simple mineral, chosen because it’s naturally occurring, shelf-stable, and doesn’t rely on synthetic chemical compounds.
